Leverage the Link: Best Practices for Marketers to Capture Value from Real Estate Site Selection Analytics

Leverage the Link: Best Practices for Marketers to Capture Value from Real Estate Site Selection Analytics

Marketers should pay attention when their firms have contracted for a real estate site selection model. There are multiple benefits to the savvy.

Marketing That Moves the Needle: Best Practices in New Mover Campaigns

Marketing That Moves the Needle: Best Practices in New Mover Campaigns

A move to a new residence is a significant event for consumers, and triggers a series of needs that marketers can leverage to acquire those movers as.

Customer Segment Management: What You Didn’t Know Your Marketing Analytics Team was Missing – 2nd Edition

Customer Segment Management: What You Didn’t Know Your Marketing Analytics Team was Missing – 2nd Edition

Our first article in this series introduced the concept of Customer Segment Management – an approach based on defining and measuring the aggregate.

Customer Segment Management: What You Didn’t Know Your Marketing Analytics Team was Missing

Customer Segment Management: What You Didn’t Know Your Marketing Analytics Team was Missing

Marketers are obsessed with measuring the results of their efforts, and rightly so. Over my career, I have seen incredible amounts of time, energy,.

Using Geospatial Data to Amplify the Power of Event-Triggered Marketing

Using Geospatial Data to Amplify the Power of Event-Triggered Marketing

Event-triggered marketing is a powerful weapon in the marketer’s arsenal. Most uses of event-triggered marketing focus on outreach to a consumer.

Beyond Real Estate—Leveraging Customer Intelligence to Improve Marketing Effectiveness

Beyond Real Estate—Leveraging Customer Intelligence to Improve Marketing Effectiveness

In our ongoing series about the myriad applications of operational and customer level insights that can be derived from a real estate site selection.

Brand Loyalty Is Under Fire: A Post-COVID Retailer Case Study

Brand Loyalty Is Under Fire: A Post-COVID Retailer Case Study

As part of Intalytics’ recurring series on the impacts of COVID for marketers adjusting to a “next normal”, we’ve been tapping into our Massive.

Intalytics Commentary: The Economics of Addressable Digital Advertising

Intalytics Commentary: The Economics of Addressable Digital Advertising

I speak with lots of marketers over the course of any given month, and I’m always interested to know about their marketing mix. Let’s take one of my.

Intalytics Commentary: First-Time Trial During the Pandemic

Intalytics Commentary: First-Time Trial During the Pandemic

Many retailers, especially those that were required to shut down store operations, have experienced a significant increase in ecommerce transactions.

Intalytics’ Jim Sellers Featured in Upcoming Webinar

Intalytics’ Jim Sellers Featured in Upcoming Webinar

Intalytics is pleased to announce that Jim Sellers will be a featured speaker in an upcoming webinar hosted by digital marketing agency emfluence on.

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