Best Practices in Impact Measurement

Best Practices in Impact Measurement

A critical part of a comprehensive site selection strategy is understanding how future pipeline locations will impact the existing portfolio. .

Bank Branch Closures: “Should I Stay or Should I Go?”*

Bank Branch Closures: “Should I Stay or Should I Go?”*

Branch closures have been a staple of the banking landscape for years and have only intensified during the COVID-19 pandemic. Many institutions are.

Ideal Image Selects Intalytics to Assist with New Market Expansion

Ideal Image Selects Intalytics to Assist with New Market Expansion

FOR IMMEDIATE RELEASE

Using Geospatial Data to Amplify the Power of Event-Triggered Marketing

Using Geospatial Data to Amplify the Power of Event-Triggered Marketing

Event-triggered marketing is a powerful weapon in the marketer’s arsenal. Most uses of event-triggered marketing focus on outreach to a consumer.

Intalytics Commentary: No Miracle on 34th Street?

Intalytics Commentary: No Miracle on 34th Street?

It is no secret that department stores are facing major challenges in today’s pandemic-impacted retail environment. Venerable names such as Nieman.

Beyond Real Estate – Fully Leveraging Customer Intelligence: Cross-Channel Insights

Beyond Real Estate – Fully Leveraging Customer Intelligence: Cross-Channel Insights

“Now is not the time to diminish the value of your stores.”  That is a quote from a presentation that I gave several years ago at an industry event..

Beyond Real Estate—Leveraging Customer Intelligence to Improve Marketing Effectiveness

Beyond Real Estate—Leveraging Customer Intelligence to Improve Marketing Effectiveness

In our ongoing series about the myriad applications of operational and customer level insights that can be derived from a real estate site selection.

Beyond Real Estate – Fully Leveraging Customer Intelligence to Optimize Unit-Level Offerings

Beyond Real Estate – Fully Leveraging Customer Intelligence to Optimize Unit-Level Offerings

The first installment of this series discussed the magnitude of extremely valuable insights that can be derived from the development and application.

How to Accurately Assess the Value of Individual Bank Branches

How to Accurately Assess the Value of Individual Bank Branches

For more than 60 years, retail real estate professionals have relied on sales forecasts generated for proposed locations to assist them in the.

Brand Loyalty Is Under Fire: A Post-COVID Retailer Case Study

Brand Loyalty Is Under Fire: A Post-COVID Retailer Case Study

As part of Intalytics’ recurring series on the impacts of COVID for marketers adjusting to a “next normal”, we’ve been tapping into our Massive.